Quick Verdict
Incogni is the better buy for most people -- automated removals, lower price, monthly reporting, and Deloitte-validated coverage of 420+ brokers. DeleteMe's manual process covers some high-profile people-search sites better, but at double the price.
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Quick Answers
- Incogni: $6.49/mo annually, 420+ brokers (automated), monthly reports
- DeleteMe: $10.75/mo annually, 181 practical brokers, manual review, quarterly reports
- Incogni removes data in 2-3 weeks; DeleteMe takes 4-6 weeks for initial removals
- Deloitte independently validated Incogni's broker coverage in August 2025
- DeleteMe claims 850 brokers but 569 require custom manual requests -- practical coverage is 181
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Data brokers collect your personal information from public records, social media, and purchase histories, then sell it to advertisers, background check companies, and anyone else willing to pay. Your name, address, phone number, employer, and relatives are available on dozens of sites right now. Data removal services send opt-out requests to these brokers on your behalf -- the question is which service does it most effectively.
Quick Comparison
| Incogni | DeleteMe | |
|---|---|---|
| Brokers covered | 420+ (Deloitte validated) | 181 practical (850 claimed, 569 manual-only) |
| Removal method | Automated | Manual human review |
| Initial removal time | 2-3 weeks | 4-6 weeks |
| Annual price | $6.49/mo | $10.75/mo |
| Monthly plan | Yes ($13.49/mo) | No -- annual only |
| Reporting frequency | Monthly dashboard | Quarterly reports |
| Validated by third party | Yes (Deloitte, Aug 2025) | No published audit |
The Broker Coverage Problem
DeleteMe's 850-broker claim sounds impressive. Of those 850, 569 require custom manual removal requests that DeleteMe handles on a case-by-case basis. The 181 brokers in their automated pipeline is what you reliably get with your subscription. Incogni's 420+ brokers are all handled through its automated system -- validated by Deloitte in August 2025, which puts an independent number on what is actually being removed.
Speed of Removal
Incogni's automated system begins sending removal requests immediately and typically sees confirmed removals within 2-3 weeks. DeleteMe's human review process is slower -- initial removals take 4-6 weeks because a person reviews each request before submission. DeleteMe's defenders argue the manual process achieves more reliable removals on specific high-profile people-search sites. This may be true for some cases, but for most users automated and faster at lower cost wins.
Price
Incogni at $6.49/mo annually versus DeleteMe at $10.75/mo. Incogni also offers a monthly plan for people who want to cancel after the initial cleanup. DeleteMe is annual-only. Over two years, the cost difference is around $100. The ongoing service matters -- brokers re-list your data periodically, and both services run repeat removal cycles. Incogni handles this automatically.
Reporting
Incogni provides monthly dashboard updates showing which brokers have been contacted, which have removed your data, and which are pending. DeleteMe sends quarterly reports -- three times less frequently. For most users monthly visibility is more useful for tracking progress.
Who Should Pick Which
Incogni for most people: lower price, automated, broader coverage, faster removal, more frequent reporting. DeleteMe if you have specific high-profile people-search sites where manual human review has demonstrably better results -- or if you prefer a service with a longer market history (DeleteMe launched in 2011; Incogni in 2022).
Data removal addresses your exposure on broker sites. For protecting your account credentials -- your email and passwords -- that is a separate layer that a password manager covers. NordPass handles this from the same Nord Security privacy ecosystem as Incogni, at $1.49/mo.
Sources
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Bottom Line
Start with Incogni at $6.49/mo -- automated, faster, and broader by broker count. If you need hands-on human review for specific high-profile people-search sites, DeleteMe is the alternative.